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Understanding Audiences Worldwide

Behind the technology and the global reach is something much more powerful, much more important to making Kantar Media Audiences what it is.

We are successful thanks to the people who work here.

Of course, they have a deep understanding of audience measurement and analysis, as well as 30 languages and the cultures of more than 50 countries around the world

More importantly, they are passionate about what they do, recognizing the massive importance of audience insights to our global client base.

In fact, we could happily talk about our people all day. But you will discover more about our company and our people if we let them tell you in their own words.

Click the photos below to hear from some of our passionate people who lead the Kantar Media Audiences team.

 
 
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The audience measurement services we provide for organisations such as BARB go far beyond simply measurement. Using our planning and analysis tools such as Infosys, Expert Software, x*pert2, we ensure that TAM, TV measurement, radio measurement, and internet measurement all allow for more effective media planning.

One of our most intuitive monitoring tools is Rapidview, which uses return path data (RPD), combined with the latest audience measurement software to provide comprehensive TV measurement. Combined with our traditional Virtual meter, People Meter and Personal people meter (PPM) solutions we partner with our clients to understand audiences worldwide.

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