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Welcome to our world

Audience behaviour is changing and evolving almost as quickly as the media platforms consumers use to access programming and content.

This is true on both a national and an international level, meaning that the world has become a very challenging place for brand and media owners alike.

While we are proud of our presence in more than 50 markets worldwide, our global reach is a necessity rather than a luxury. That is why we offer more than simply offices and people across the world; we have a deep understanding of all our markets, as well as an appreciation of their place in the wider picture. By getting to know the world at a global and local market level so well, we can bring this understanding to you too.

 

 
 
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The audience measurement services we provide for organisations such as BARB go far beyond simply measurement. Using our planning and analysis tools such as Infosys, Expert Software, x*pert2, we ensure that TAM, TV measurement, radio measurement, and internet measurement all allow for more effective media planning.

One of our most intuitive monitoring tools is Rapidview, which uses return path data (RPD), combined with the latest audience measurement software to provide comprehensive TV measurement. Combined with our traditional Virtual meter, People Meter and Personal people meter (PPM) solutions we partner with our clients to understand audiences worldwide.

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