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Press releases

22 April 2013 - Kantar Media partners with Tata Sky on TV digital audience measurement in India

Kantar Media partners with Tata Sky on TV digital audience measurement in India. This partnership marks the first Return Path Data audience research service in India.

Audiences Matter

1 February 2013 - Interview: Meet our new CEO!

In the Summer last year, Richard Asquith was appointed Global CEO of Kantar Media Audiences. I caught up with him before the end of the year to discuss his new role, the rise of social TV and why Iceland makes a great holiday destination...

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The audience measurement services we provide for organisations such as BARB go far beyond simply measurement. Using our planning and analysis tools such as Infosys, Expert Software, x*pert2, we ensure that TAM, TV measurement, radio measurement, and internet measurement all allow for more effective media planning.

One of our most intuitive monitoring tools is Rapidview, which uses return path data (RPD), combined with the latest audience measurement software to provide comprehensive TV measurement. Combined with our traditional Virtual meter, People Meter and Personal people meter (PPM) solutions we partner with our clients to understand audiences worldwide.