Understanding Cross-Media Audiences
A genuine understanding of cross-media audiences has long been the holy grail for advertisers and media planners.
After all, when traditional media consistently point audiences to websites, how do you accurately measure where the real return on investment is being created?
Using proven data fusion techniques, we can extrapolate figures from a number of cross media measures, creating a single source of data that makes measuring multimedia ROI fact rather than fiction. Meanwhile technologies such as PPM offer the opportunity for affordable single-source multimedia measurement.
For the first time, this single source environment enables the creation of an effective understanding of purchase patterns.
Multimedia campaigns are now truly measurable and accountable by medium.