News & Resources
Kantar Media partners with Tata Sky on TV digital audience measurement in India
Kantar Media partners with Tata Sky on TV digital audience measurement in India. This partnership marks the first Return Path Data audience research service in India.
Kantar Media Voted a Business Superbrand
Kantar Media has been officially named as a Business Superbrand in the influential annual survey that identifies the UK’s strongest business-to-business brands.
MEC Bravo Launches Tool Utilizing Kantar Media Television Audience Data to Measure the Influence of Media on Hispanic Consumer Purchasing Behavior
MEC Bravo is launching Precision, a tool that enables marketers to assess media influence on the purchase pathway of Hispanic consumers and optimize their campaigns for success.
Kantar Media Expands Asian Footprint with Cambodian TV Audience Measurement Contract
The Cambodian Broadcasting Service has awarded Kantar Media a two year contract for television audience research. The contract, which will begin this year, extends Kantar Media’s footprint for audience research to 62 countries worldwide.
Kantar Media & SecondSync announce strategic data partnership
Kantar Media, a world leader in audience measurement and SecondSync, the social TV analytics company, today announced an exclusive strategic data partnership. The collaboration will provide media researchers with the ability to interpret UK Social TV data.
Interview: Meet our new CEO!
In the Summer last year, Richard Asquith was appointed Global CEO of Kantar Media Audiences. I caught up with him before the end of the year to discuss his new role, the rise of social TV and why Iceland makes a great holiday destination...
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