Kantar Media partners with Tata Sky on TV digital audience measurement in India. This partnership marks the first Return Path Data audience research service in India.
Kantar Media has been officially named as a Business Superbrand in the influential annual survey that identifies the UK’s strongest business-to-business brands.
MEC Bravo is launching Precision, a tool that enables marketers to assess media influence on the purchase pathway of Hispanic consumers and optimize their campaigns for success.
The Cambodian Broadcasting Service has awarded Kantar Media a two year contract for television audience research. The contract, which will begin this year, extends Kantar Media’s footprint for audience research to 62 countries worldwide.
Kantar Media, a world leader in audience measurement and SecondSync, the social TV analytics company, today announced an exclusive strategic data partnership. The collaboration will provide media researchers with the ability to interpret UK Social TV data.
In the Summer last year, Richard Asquith was appointed Global CEO of Kantar Media Audiences. I caught up with him before the end of the year to discuss his new role, the rise of social TV and why Iceland makes a great holiday destination...