In the Summer last year, Richard Asquith was appointed Global CEO of Kantar Media Audiences. I caught up with him before the end of the year to discuss his new role, the rise of social TV and why Iceland makes a great holiday destination...
A round up of Kantar Media Audiences' news for the start of 2013.
The London 2012 Olympics saw 32 world records heroically shattered. But amongst the sporting feats and personal triumphs, there was another milestone set this summer: the London Games were the first ever 'Digital Olympics'.
The IBC (International Broadcast Convention) is an annual opportunity for media professionals to network with peers and understand the latest developments of the industry. Combining an exhibition of over 1,400 premier suppliers with a peer-reviewed conference, the IBC draws a crowd of over 50,000 from 160 countries worldwide.
The way we consume media has shifted from being family-oriented to personality driven. And China is no different.
Fixing a drink, flicking channels, playing on their phone…Whatever they're doing, they're not paying attention. Commercial avoidance is real. Our research in the U.S shows that approximately only 87% of the TV viewing audience is tuned into advertisements. This deficit costs advertisers an estimated $9 billion a year.