Audiences Matter
Our regular newsletter for those seeking new insights into their audiences is called Audiences Matter. These are just some of the latest articles.To receive a copy of the newsletter direct to your inbox, add your e-mail address to our 'keep in touch' box below.
Africa: The final frontier for investors?
Laurence Chausson & Keld Nielsen (Global Business Development Director, Kantar Media Audiences) were invited to speak at the annual All-Africa Media Research Conference held in Uganda last Autumn. Some of the findings from their presentation are included in the article below.
Editorial: February 2013
As the summer of 2012 saw audience measurement records shattered, we analyse how the first ever fully 'Digital Games' were covered and watched in one of our most mature markets. And we reveal some surprising trends along the way.
Behind the numbers
Starting as a Research Manager, Antonio was recently promoted to Chief Research Officer. He heads up the new Kantar Media Audiences Central Research Unit in London. We caught up with him to discuss his promotion...
Tags, libraries and algorithmic profiling: Mobile Measurement Gathers Pace in Germany
As people spend more and more time looking at their smartphones, so do we. Mobile audience measurement is becoming increasingly important to clients around the world...
Pay-TV upsets the established
In Vietnam, television is still king, but as cable networks increase, the crown is shifting...
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