Understanding Online Audiences

The sheer scale of the Internet may be hard to comprehend, but at least it is no longer impossible to measure.

Our clients expect regulated and reliable measurement of 'traditional' media, and they now seek the same standards from us when it comes to measuring the scale and behaviour of online audiences.

At Kantar Media, our objective is to measure the Internet as a platform for other media (TV, radio, online), as a medium in its own right and, critically, as a forum for e-commerce in which the effect of messages can be directly evaluated.

In order to do this we offer both user- and site-centric measurement. We conduct industry audience currency contracts in many countries including Germany and Russia as well as offering audience analytics and product category analysis.