Advanced Analysis getting you closer to your audiences
The global demand for deeper understanding of audiences continues to grow.
That's why InfoSys+ audience measurement software is now used in 31 countries worldwide, across nearly 400 TV stations, 200 advertising agencies and media buyers and more than 8,000 other users including advertisers. With the launch of InfoSys+, a multimillion dollar investment to further enhance the usability speed and flexibility of InfoSys, it has never been easier to get closer to your audiences.
The key to the popularity of InfoSys+ is its flexibility and ease of use. It allows users to create customised reports using 'drag and drop' techniques.
These are simple to use yet still enable complex demographic sets to be created based on viewing habits, mixed timeband dayparts and many other variables.
Data can be made to reveal its secrets minute by minute, and even down to the second where data is available, with ratings, share, reach and frequency all made easy to analyse, digest and share.
No software tool is more powerful than InfoSys+ when it comes to audience measurement.