Adding value through understanding.
Every media planner and advertiser wants to reach the greatest number of people for the least amount of money.
X*pert audience measurement software enables this by allowing users to test and evaluate numerous campaign plans interactively on-screen.
Airtime can then be allocated by network, daypart and region to fit your specific media objectives.
Dayparts can be set up as conventional timebands or by programme and genre, with the ability to force on/off specific airtime, making a campaign plan reflect the reality of the campaign strategy.
This ability to be flexible with different models and media plans also makes X*pert software ideal for everything from television advertising campaign planning to the creation of programme promotion plans and sponsorship packages.