Understanding Television Audiences: The Digital Opportunity
The ways in which television can be accessed are undergoing a revolution, both in terms of the devices on which it can be accessed and in terms of technological change.
Television can now be timeshifted, placeshifted and is liberated from the domestic living room. As a result television as a medium has never been stronger, remaining central to billions of lives across the world.
However from a measurement perspective, television audiences are a moving target. To deal with both timeshifting and placeshifting, TV audience measurement technology has to continuously evolve to keep up.
Audiences now consume programmes on numerous new platforms, such as PCs, iPads, games consoles and LCD screens in public places.
To make television measurement harder still, audiences also want to view programmes when it suits them, rather than when it suits broadcasters.
That's why we now offer combined solutions across many platforms: a range of tools that can meet your every need and measure every audience. From PeopleMeters™ to Return Path Data, from online video measurement to portable metering. Wherever consumers view your programming, we can find them, measure them, analyse them and, ultimately, understand them.