Watching millions worldwide.
We are proud to have been there at the very start of Audience Measurement, having revolutionised the entire industry with the introduction of the PeopleMeter™ in the UK nearly 30 years ago providing passive electronic accurate audience data.
Today, we operate PeopleMeter™ contracts in more than 20 countries around the world, in which we have installed more than 80,000 People Meters in homes.
These meters are attached to television sets within the homes of a representative demographic group or 'panel.'
Panel members indicate their presence in the room using a remote control, creating audience data that is reported overnight using both telephone lines and GPRS.