Watching millions worldwide.

We are proud to have been there at the very start of Audience Measurement, having revolutionised the entire industry with the introduction of the PeopleMeter™ in the UK nearly 30 years ago providing passive electronic accurate audience data.

Today, we operate PeopleMeter™ contracts in more than 20 countries around the world, in which we have installed more than 80,000 People Meters in homes.

These meters are attached to television sets within the homes of a representative demographic group or 'panel.'

Panel members indicate their presence in the room using a remote control, creating audience data that is reported overnight using both telephone lines and GPRS.

Press releases

22 April 2013 - Kantar Media partners with Tata Sky on TV digital audience measurement in India

Kantar Media partners with Tata Sky on TV digital audience measurement in India. This partnership marks the first Return Path Data audience research service in India.

Audiences Matter

1 February 2013 - Interview: Meet our new CEO!

In the Summer last year, Richard Asquith was appointed Global CEO of Kantar Media Audiences. I caught up with him before the end of the year to discuss his new role, the rise of social TV and why Iceland makes a great holiday destination...

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The audience measurement services we provide for organisations such as BARB go far beyond simply measurement. Using our planning and analysis tools such as Infosys, Expert Software, x*pert2, we ensure that TAM, TV measurement, radio measurement, and internet measurement all allow for more effective media planning.

One of our most intuitive monitoring tools is Rapidview, which uses return path data (RPD), combined with the latest audience measurement software to provide comprehensive TV measurement. Combined with our traditional Virtual meter, People Meter and Personal people meter (PPM) solutions we partner with our clients to understand audiences worldwide.