31 October 2013 -
Twitter Partnership extends to Continental Europe
Kantar Media today announced the extension of its strategic alliance with Twitter to include Spain. It will now develop a suite of tools to support planning and analytics for the TV industry in both the UK and Spain.
The audience measurement services we provide for organisations such as BARB go far beyond simply measurement. Using our planning and analysis tools such as Infosys, Expert Software, x*pert2, we ensure that TAM, TV measurement, radio measurement, and internet measurement all allow for more effective media planning.
One of our most intuitive monitoring tools is Rapidview, which uses return path data (RPD), combined with the latest audience measurement software to provide comprehensive TV measurement. Combined with our traditional Virtual meter, People Meter and Personal people meter (PPM) solutions we partner with our clients to understand audiences worldwide.